Medical Representative, i.e. MR, is a representative of a PCD Company who
promotes the company’s medicines, health products, or injections. Their main job is to meet doctors, chemists and healthcare professionals and inform them in detail about the new products of the company. MR understands which medicine is useful for which problem, how it works and what are its benefits.
Responsibilities of a Medical Representative
The responsibility of a Medical Representative (MR) is not just to sell medicines but also to build the image of the entire PCD pharma Franchise. First of all, MR meets doctors, clinics and hospitals and gives them detailed information about the new medicines of the company. It informs which product is for which illness, what is its composition, and how effective it is for the patient.
. MR wants to take prescriptions from doctors so that they can sell the medicine in the market.
. Apart from this, they also remain in contact with chemists and stockist so that the supply
chain remains smooth.
. MR has to make regular field visits, prepare reports, and give feedback to the company.
. They also participate in health seminars and promotional campaigns.
. Sometimes MR also gives product samples so that doctors can try them themselves.
A good MR is always punctual, well-groomed and confident. Their communication skills are
strong and they also have knowledge of market competition. MR is a main member who creates a strong link between the doctor and the company.
Essential Skills to Become a Successful Medical Representative
The most important skill to become a Medical Representative:
. You should have good communication abilities. MR has to talk confidently with doctors,
chemists and stockist.
. Product knowledge should be strong so that they can clearly explain the benefits of the
medicines.
. Patience, convincing power and relationship building skills are also important.
. MR has to make regular field visits, hence dedication and time management are also
important.
. Reporting and basic computer knowledge are also helpful.
. Overall, an MR should have marketing sense, professionalism, and a positive attitude which makes them different in the market.
Educational & Skill Requirements for the post of Medical Representative
The minimum qualification to become a Medical Representative is usually:
. Graduation, especially B.Sc. or B. Pharma is preferred.
. Along with this, one should have good communication skills, product knowledge, convincing power and passion for field work.
. Computer basics and English understanding are also important.
. Smart personality and dedication can make the career of MR strong.
How to Succeed as a Medical Representative: Simple Tips
The most important thing for success after becoming a Medical Representative is dedication and consistency.
. It is very important to meet doctors, chemists and stockists every day, clear their doubts and present the product confidently.
. Good communication skills and product knowledge should always be kept updated.
. M It is also important to achieve your target on time and give proper reporting.
. Discipline, patience and a positive attitude are what make an MR stand out in the market.
. Build a long term relationship with each doctor because prescriptions are obtained only with trust.
